By: Bharat Daily Samachar Date: 24 Sep,2025

The festive season in India is incomplete without shopping, and Amazon’s Great Indian Festival 2025 has become a household event for millions. Entering its second day, the mega-sale continues to attract customers with jaw-dropping discounts across categories. Whether you’re planning to replace your old refrigerator, buy a new smart TV, or upgrade your washing machine, this sale has rolled out offers that are hard to ignore.

Why Day 2 Is Creating Buzz

While the festival kicked off with smartphones and fashion steals on Day 1, the spotlight on Day 2 has shifted to large appliances and electronics. Shoppers are eyeing attractive deals on washing machines, refrigerators, TVs, and ACs – essentials that usually demand heavy investment. With discounts reaching up to 65%, families are seizing the opportunity to make long-pending purchases at a fraction of the cost.

Top Deals on Home Appliances

1. Washing Machines – Both semi-automatic and fully automatic models are available with up to 60% off. Leading brands like LG, Samsung, and Whirlpool are offering EMI options, free delivery, and extended warranties.

2. Refrigerators – From single-door budget fridges to premium double-door and side-by-side models, discounts go as high as 50%. Additional cashback offers through select bank cards make the deals even sweeter.

3. Air Conditioners – As the demand for cooling solutions grows, split and inverter ACs are being sold with discounts up to 55%, coupled with free installation offers in select cities.

4. Smart TVs – 4K, OLED, and QLED TVs are available at nearly 65% off, making premium home entertainment more affordable than ever before. Brands like Sony, Samsung, OnePlus, and Xiaomi are leading the charge with lightning deals.

Kitchen & Lifestyle Must-Buys

It’s not just big appliances that are making waves. Day 2 also features huge markdowns on kitchen appliances like microwave ovens, mixer-grinders, induction cooktops, and water purifiers. Coffee machines and air fryers are seeing discounts between 40–55%, making them popular festive season buys.

Exclusive Bank and Exchange Offers

To make purchases more pocket-friendly, Amazon has partnered with leading banks such as SBI, ICICI, and HDFC, offering instant discounts of up to 10%. Additionally, the exchange program allows customers to trade in old appliances for new ones at reduced prices, making it easier to upgrade without stretching budgets.

Prime Members Get Extra Benefits

Amazon Prime members are enjoying early access to certain deals, faster delivery, and additional savings. Special “Prime-only” offers on select electronics and household essentials have further fueled sign-ups during the festive sale.

Evolving Consumer Trends

The ongoing festival has revealed how Indian consumer habits are changing. Shoppers are no longer waiting until Diwali to make purchases. Instead, they’re grabbing deals during early festive sales to maximize savings. Additionally, the demand for energy-efficient appliances is on the rise, as customers seek products that reduce electricity consumption while being eco-friendly.

Impact on Sellers and Market

For sellers, the Great Indian Festival is more than just a sales event—it’s a revenue lifeline. Thousands of small and medium businesses, particularly in Tier 2 and Tier 3 cities, have reported record-breaking sales within the first 48 hours. Amazon’s focus on local sellers and ‘Made in India’ products has ensured that the sale is not just about discounts, but also about empowering Indian businesses.

Festive Shopping Beyond Borders

Interestingly, Amazon has noticed increased participation from NRIs who are shopping online for their families in India. Whether it’s sending home a smart TV or gifting a refrigerator to parents, the platform is helping connect global Indians with their loved ones back home.

Customer Reactions So Far

Social media has been buzzing with excitement since the sale began. Shoppers are sharing screenshots of deals, unboxing videos, and comparing prices. Many customers have pointed out that this year’s sale offers deeper discounts on electronics and appliances compared to previous years, making it one of the most anticipated events of 2025.

Final Takeaway

As Amazon’s Great Indian Festival 2025 moves into its second day, it’s clear that this isn’t just another online sale—it’s a nationwide shopping celebration. With discounts up to 65%, special bank offers, and a wide range of products across categories, the event has cemented its place as the go-to destination for festive shopping.

For families looking to upgrade appliances or surprise loved ones with gifts, the timing couldn’t be better. With Navratri and Diwali just around the corner, Day 2 of the sale has already set the tone for one of the biggest festive shopping seasons India has ever seen.